The song is one of the most ironic takes on 80's consumerism. Madonna takes on the role of a girl whose only interest - or obsession - are her material possessions. It is also tongue in cheek, with lines like "if they can't raise my interest" and "boys may come" full of sexual innuendo. To some extent, there are also feminist undertones, since the girl in question seems to be much smarter than all the boys who chase her. Unfortunately, the song's irony was completely misunderstood in America, where Madonna is known as the "material girl" up to this day, as if the song represented her life philosophy.