Actually I really thought it was dumb at first, the whole illuminati thing, but look into it. It is completely exposed in this song. What is said is that music artists sell their souls to the devil inorder to gain the world (money, fame, etc). This is true! Before there was hell the devil was in heaven. His thing in heaven was music! He worked with the music. The devil works thru people in the industry to gain other followers and those who don't see that and follow with this music are slowly getting sucked in too. This song is basically talking about how the end of the world is going to go. If you don't believe it. Read revalations in the bible. The beast is going to come onto earth and order the people to get 666 on them in order to survive. If they don't they will be killed. The music video you see burning & "hear the screams from every where". Listen to rhianna when she says " im addicted to the thrill" it doesn't sound as if she said thrill it sounds like she says satan. Jay-z says hes in mason martin margeila. Google that. Its a clothing line and look what it looks like. Look up the history of the designer. It sounds crazy I know. But its true. Look at jay'zs clothing line. How many one eyes or pyramids do you see in his clothes. The rocawear symbol is the egyptian eye backwards. Do your reasearch and you will see.