Scars is singing about the media hype of American Millennialism and Apocalypse hype that dangles like a carrot on a stick, with forever changing dates of the new end times. Currently the Armageddon clock is set to the Mayan Long Count in 2012. For some reason the end of the Long Count is mysterious and ominous, like Dec 31, 1999. 2012 is more convenient however because the world didn't end in 2000, or 2001, or the year 500, or the year 801, or the year 1000, or 1127, 1250, 1251, 1260, 1320, 1367, 1420, 1420, 1500, 1533, 1640, 1666, and on and on and on.